As much as I like to think that Comcast is at the center of the evil empire, they do on occasion come through.
Today I went into my local Comcast office to upgrade my service now that I have an HD TV. As expected, there is no change to my monthly bill to get HD service. They did ding me for $10 or $12 / month to get the Discovery Channel in HD which I felt was kind of a marketing gimmick. Discovery is the premier HD channel and not including it in their basic package makes for an easy up sell.
30 seconds later, their service person handed me my new cable box with a set of component video cables. I quickly remembered that I needed a set of component cables for my DVD which previously connected to my old TV using s-video. I asked if I could get a second set of cables? Sure. Then I noticed that the cable box had a DVI connector on it but no HDMI. Could I get a DVI to HDMI converter cable? (I konw DVI and HDMI are pin compatable but that cable would have cost me $30 at one of the local big box stores.) Sure here is your HDMI / DVI cable. She apologized for not having an audio cable that I could have. I walked out of there with at least $50 worth of cables. The experience was entirely about making sure that I had everything I needed to make my TV work. I felt pretty good about the whole thing.